geneva writers’ group
geneva writers’ group
logotype / logomark / colophon
The Geneva Writers’ Group (GWG) is an international association of writers who are based in Geneva. Writers use words to express their ideas, to tell their stories. Words are made up of letters. Using letterforms for the GWG’s rebranding was meant to reflect this. The arrangement of the three initials is intended for use on the spines of books published by the GWG.
Gill Sans is a sans-serif typeface designed by Eric Gill. The original design appeared in 1926 when Gill created signage for a bookshop in his home town of Bristol. In 1928, Gill developed a complete alphabet and it was officially launched as Gill Sans. It soon achieved national prominence when it was chosen as the standard typeface for the British railway system. In 1935, Penguin Books began using Gill Sans for its iconic paperback jackets. Gill Sans continues to thrive, and is thought to convey an artistic or cultural sensibility.
This literary pedigree was important to me, but in the end, I used Gill Sans because it feels right. It has clean, modern lines. It’s unaffected, friendly and has more character, a bit more style, than Helvetica.
Sep 30, 2011